Fortitude Valley’s renaissance rises to a new level with the launch of an iconic architectural development which encapsulates the vision of Brisbane as a ‘New World City’ writes David Aubrey.

A key driver of 21st century society is the pursuit of excellence. Television shows mercilessly deliver examples of how we can do things better, whether it be fitness, cooking, diet or interior design.

Architecture is no different, and Melbourne-based development company GURNER is set to deliver world-class architecture and a never-before-seen five-star resort-living experience to Brisbane’s Fortitude Valley with the launch of Flatiron.

A modern reimaging of the famous New York building of the same name, Flatiron is the first stage of GURNER’s $600 million FV development. Designed by renowned architects Elenberg Fraser and featuring three unique buildings, FV will make use of a long underutilized 5000-square-metre site just 400 metres from the CBD.

Bordered by Brunswick Street, Alfred Street and Barry Parade, FV will feature 810 one, two and three-bed apartments, a 90-room 4.5 star hotel, a 3000-square-metre residents-only resort style private club, plus a ground floor retail precinct with a combined space of 3188 square metres comprising restaurant, retail and office space.

GURNER founder Tim Gurner says the development will help drive the rejuvenation of Fortitude Valley, which is emerging as a property hotspot. “It will bring a new buzz to the area with more than 1100 new residents and the exciting retail planned at ground level, which we are confident will attract some of the best names in hospitality and retail in Australia.”

The Flatiron building itself will span 30 levels and comprise 354 one, two and three-bed apartments within a sweeping bronzed form atop elevated landscaping. It is set to bring new life to Fortitude Valley, establishing Alfred Street as a café precinct featuring al fresco dining and lush landscaping and Barry Parade as a mecca for high-end showrooms, while along Brunswick Street FV will integrate the heritage of Forester’s Hall with a potential gourmet grocer, cafes, restaurants, bars and a multi-level entertainment venue.

Architect Callum Fraser, director of Elenberg Fraser, says the Flatiron building’s striking bronze is a celebration of the afternoon sun. “The building’s surface is operable and can be adjusted to suit the angle of the sun and breeze, with full height windows, balconies, movable screens and glazing units.”

In addition to its striking exterior, developer Tim Gurner says that just as much thought was put into the display suite to provide potential buyers a slice of what life would be like within the tower. “One of the greatest challenges when buying off the plan is communicating a sense of feeling and emotion,” he says. “What we have created with the Flatiron display suite is a highly immersive and exact experience to give people confidence in the lifestyle and home they are purchasing.”

A testament to Flatiron’s appeal is the more than 2500 pre-release expressions of interest received from prospective buyers across Australia – all after a slice of Brisbane’s latest architectural icon.

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