40 of Queensland’s top executives — including bmag’s own Philip Reid — will be locked in the Wheel of Brisbane this Friday 15 August to raise funds for Queenslanders with disabilities.

Trapped on board the Wheel and armed only with their mobile phones and contact books, the participants will frantically dial their business and social networks to raise a minimum of $2,000 each before they secure freedom from their gondolas during the Cerebral Palsy League’s (CPL) second annual Wheel Make A Change fundraiser.

That’s right — if Phil doesn’t raise $2,000, he’ll never be allowed out. But we want you to help him anyway.

Last year’s participants raised more than $125,000 while spinning in the Wheel, high above Brisbane’s streets.

These 40 cutthroat salesmen will go head-to-head in a corporate showdown to see who can take out the title of biggest fundraiser (last year’s top gong went to construction firm Seymour White, whose CEO David McAdam raised an incredible $30,700.

CPL CEO Angela Tillmanns says the funds raised will support the League to provide essential therapy and equipment for more than 8,000 Queenslanders dealing with disability.

“The funds raised through Wheel Make A Change will go directly to purchasing equipment like mobility aids and communication devices. The Wheel of Brisbane is one of our city’s icons, so filling it with Brisbane’s business, sporting, and community icons made perfect sense.”

There are more than 750,000 Australians with severe or profound levels of disability, and 151,000 of them are Queenslanders.

“People with physical disability face barriers every day of their lives but they choose to focus on their abilities, rather than let their abilities define them,” Angela says.

“We support people as they achieve their goals, like communicating, increasing their mobility, going to school or university, living alone or with family or friends, finding a job and actively contributing to their communities. Our services are wide-ranging and include speech therapy, occupational therapy, physiotherapy, in-home support, community engagement programs and the provision of customised mobility equipment and communication aids.”

You can give Phil a headstart and help out Queenslanders in need right now by visiting wheelmakeachange2014.everydayhero.com/au/philip-reid and clicking ‘Give Now’.