Former Prime Minister Gough Whitlam, a giant of Australian politics, died this morning aged 98.

Among Whitlam’s many contributions to the Australian political landscape was his mastery of television advertising. The first truly modern politician, Whitlam made use of television to sway voters and imprint himself on the nation in a way that nobody else in this country had ever approached before.

No Whitlam ad was more iconic, of course, than It’s Time, which helped convince voters it was finally time to move on from the Menzies era and elect another government. Watch the clip above, and see if you spot any famous faces…

What was your favourite Whitlam memory?