Birch Carroll & Coyle Australia Fair has undergone some dramatic changes and Wednesday night saw the launch of their newest premium cinema destination on the Gold Coast, Event Cinemas Australia Fair.

Media personalities, local sporting stars and VIP’s were invited to be the first very first to experience the new Gold Class lounge and were treated to an advance screening of ‘X:Men Apocalypse’.

The glasses of Mumm flowed in the stunning new private Gold Class bar that has been gilded with gold. Guests mingled and enjoyed antipasto platters straight from the lavish Gold Class menu.

In cinema, more delicious treats from the menu were delivered direct to guests seats as they enjoyed the preview of one of the year’s biggest blockbusters.

Check out the social pics from the night!