The Japanese apparel retailer hosted Australia’s biggest mystery shop-hop to celebrate its store opening at Pacific Fair.
The stunt included a specially chartered mystery flight carrying a bunch of excited Melburnians -including a couple on a first date – to a mystery shopping trip at an unknown destination, flown on a UNIQLO-branded Jetstar A320 aircraft.
Over 25 daring shoppers jumped at the opportunity – following last-minute announcements on social media and morning radio. Shoppers arrived early at UNIQLO’s Melbourne Emporium store, before being selected to hop on a bus to Melbourne Airport and board the aircraft for a day of shopping and sunshine on the Gold Coast.
Melburnians starting their regular day jumped at the opportunity last-minute – frantically calling their bosses for a sickie or a day of leave.
Even a couple on a first-date got involved – dropping their plans for a coffee-date before work for a sky-high encounter at 30,000 feet.
The aircraft arrived to fanfare at Gold Coast Airport, with drummers welcoming shoppers as they stepped off the plane and onto a red carpet on the tarmac. Passengers were served on board by surf lifesavers in addition to Jetstar cabin crew – providing a novel entrance to the Sunshine State.
The partnership and stunt was to celebrate the launch of UNIQLO’s first store on the Gold Coast at Pacific Fair Shopping Centre, before it opens to the general public at 9.40am on Thursday 5 May.
“We are incredibly excited to partner with Jetstar to celebrate our new Pacific Fair store – and to be surprising and delighting consumers to Australia’s biggest mystery shop,” said Shoichi Miyasaka, CEO of UNIQLO Australia.
“At UNIQLO, we’re constantly looking for new and innovative ways to surprise shoppers and to create new experiences for them, and a partnership with Jetstar for a mystery shop was the perfect synergy for our brand.
“We’re thrilled to bring UNIQLO to Gold Coast residents and for them to experience our product offering. We’ve seen a very positive response from Queenslanders to our range of clothing so far – and we’re confident Gold Coast shoppers will fall in love with the brand too,” said Mr Miyasaka.
Catriona Larritt, Group Chief Commercial Officer at Jetstar, said, “We are really proud to be partnering with UNIQLO and to be joining the journey of its Australian expansion.
“There are many synergies between our two brands. We are both focused on innovation and value, and we each have a special connection to Japan.
“Both our staff and customers love UNIQLO as so much of the range is perfect for travelling, being highly functional and great quality. We wish UNIQLO every success with the new store opening,” said Ms Larritt.
The new UNIQLO Store at Pacific Fair Shopping Centre in Broadbeach will bring a taste of international fashion to Gold Coast residents; and comes as part of the centre’s $670 million redevelopment which commenced in January 2014.
UNIQLO’s Pacific Fair store will offer the full line-up of UNIQLO apparel for men, women, kids and babies – with garments designed to enhance the day-to-day lives of shoppers. The retailer’s active expansion across the country marks its commitment to make affordable, functional and high quality clothing accessible to all Australians.