Brisbane has officially become the G20 host city, more than 11 months ahead of the summit that will see the world’s most powerful leaders come to Queensland.
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I attended an official handover of the G20 presidency to Australia with Brisbane, as the host city, standing to reap long term economic benefits of about $100 million.
The G20 is a terrific opportunity for Brisbane and I am keen to milk this world exposure for all its worth.
It’s going to be an event that carries its challenges for the few days the event is on, but to me though the G20 is about the lead-up to it and the great opportunities Brisbane has to highlight itself globally as Australia’s new world city.
Through the ‘Choose Brisbane’ campaign, Brisbane has erected 3000 billboards across the world in places like London, Paris, Madrid and Hong Kong promoting the G20 and Brisbane’s identity, which have already been seen by more than 160 million people.
They feature a number of identities including: US President Barack Obama and other world leaders with: ‘Brisbane The 2014 G20 Host City’.
The campaign also features Brisbane identities: Cervical cancer vaccine pioneer Prof Ian Frazer, Shanghai news anchor and Asia Pacific Screen Awards host Chen Lei and Phil Larsen of Halfbrick Studios, developer of the highly-successful Fruit Ninja app.
We’ve got to make every post a winner for the next 12 months to get Brisbane’s ID out there, because that’s the biggest advantage the G20 will have for our city.
It’s our chance to shine against Sydney and Melbourne. As a city government we’re going to be very focused on getting our name ID up there.
The world’s leading economic decision-makers will see first-hand Brisbane’s world class infrastructure, thriving entrepreneurial culture and business attitude.
This is a once-in-a-generation chance for Brisbane to step up and take its rightful place among the emerging new world cities of the 21st century.
By the time the G20 is over I want the world to know that Brisbane is a rising star in the Asia Pacific and the friendliest city on earth.