Our Christmas in The City program is Australia’s largest free Christmas program and will be a major summer attraction for visitors from neighbouring regions.
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Brisbane will be full to the brim with Christmas cheer with an exciting line-up of family favourite traditions along with some special new attractions.
This year, the mall will be transformed into a magical Christmas wonderland. We’ve rolled out six spectacular new Christmas toy decorations up to four metres high in Queen Street Mall which are all up-lit at night, including the nutcracker, doll, rocking horse, teddy, train and elf. There’s also LED-lighting and garland in the trees and garden beds, and over-sized Christmas baubles hanging in the Queen and Albert Street mall intersection.
These upgrades have been co-ordinated by the Queen Street Mall Advisory Board and funded by CBD traders through a loan arrangement.
The former decorations served us well for eight years, and we’ll be incorporating several of those with these new decorations, but it was time for a refresh.
Another attraction making it bigger and better this year is The Gold Lotto City Hall Light Spectacular; a 3D animation which will be projected onto City Hall, transforming it into a clockwork Christmas toy factory!
Overall, the program will have a whopping 181 free events and 533 performances including the Lighting of the Christmas Tree (29 November), The Lord Mayor’s Christmas Carols (14 December) and The Myer Christmas Parade & Pantomime (nightly from 13to 22 December).
Across the Brisbane River the Bright Star will shine at South Bank. There’s the constellation of stars illuminating the Clem Jones Promenade (29 November) from River Quay to the Gallery of Modern Art, and the lighting of the River Quay fig tree (13 December).
Bright Stars Harrison Craig (13 to 17 December) and Luke Kennedy (18 to 22 December) from The Voice will bring the precinct to life as they perform classic Christmas carols and contemporary pieces at the River Quay amphitheatre, surrounded by twinkling lights.
We’ve also partnered with the Queensland Ballet to bring to life the theme of The Magic of Christmas with The Nutcracker themed performances.
If we are to remain Australia’s most successful pedestrian mall it’s important we have an exciting program which makes a visit to Brisbane worth the trip. Last year our Christmas program brought almost 150,000 extra people into the city and helped generate an estimated $2.9million dollars a day for the CBD economy.
This year we’re making Christmas in Brisbane a must-see event to attract visitors from the surrounding country regions of south-east Queensland.
We’re planning to keep re-investing in our Christmas program so in coming years we may be attracting visitors from interstate. It is a win for retailers, restaurants and the hotel industry.
Brisbane’s CBD will be abuzz each and every day of the week so come and discover the magic of Christmas in The City and enjoy our biggest and best festive season yet. For more information go to www.bnecity.com.au