Show your colours this month and wear the mighty maroon as top sports events give the city a boost
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It’s no secret that we love our footy in Brisbane. Some would say that it’s even in our DNA up here. And we love to celebrate it. You only need to look at how packed the city’s streets are after a big night of sport to see that. It’s also why thousands of people travel from interstate and overseas every year to join in the fun. In fact, going to the footy has become such a celebrated pastime in Brisbane, it’s easy to forget that sports tourism is also one of our greatest economic selling points.
That’s why I’ve joined Brisbane Marketing and the Queensland government to launch the 2013 Show Your Colours campaign for the month of June. As I’ve mentioned time and time again on these pages, my number one priority as Lord Mayor of Brisbane is to make sure we’re always conscious of maximising the economic benefits of everything our city does, whether it’s cutting congestion through building better roads, generating jobs through major infrastructure investment and development approvals or keeping our residents active and healthy through community services. The same goes for major sporting events. They don’t just generate ticket sales to the matches; the money spent on hotel rooms, restaurants and bars, retail stores, all the way through to cab rides and post-match kebabs, keeps our city prosperous.
Over the next month alone Brisbane will host seven footy matches, including marquee events such as the Mighty Maroons tackling the New South Wales Blues as they battle for an eighth consecutive State of Origin series on 26 June, the Wallabies taking on the combined might of the motherland when they face the British and Irish Lions in Brisbane for the first time in 12 years on 22 June, and there are other must-win matches for local favourites the Broncos, Reds and Lions. These seven events alone are expected to attract 70,000 visitors to the city who will generate more than $17million for the local economy. That’s a massive economic injection for local businesses when you consider it doesn’t include spending from locals, who will also be attending the games or watching them on a big screen somewhere in town.
Now that I’ve let you in on how important these sporting matches are for the future of our city, I need your help. Millions of eyes will be fixed on Brisbane this month in the lead up to these important matches and we need to show our colours to the rest of Australia and the world to help sell the message we are the city to celebrate. It’s about creating atmosphere and a sense of energy and excitement in our city.
Whether it’s a scarf, jersey, tie or even hair colour, wear it proud as often as you can during June. You don’t need to wait for match day. There are plenty of businesses who have already signed up to the cause, including some hotels who are offering themed meals and cocktails and even team-coloured bed sheets! There also will be a number of public events held at various locations around the city such as South Bank, Post Office Square, Caxton Street and Eagle Street. I’ll certainly be showing my colours? Are you game enough to join me? See www.footybrisbane.com.au for more information.
As seen in bmag issue 259