It was with great interest I sat down with Katie B designer Kate Bryant this morning to further familiarise myself with her label.

Katie B

Now in its fifth year, Katie B began, as many labels do, with the designer’s desire to find something fabulous to wear.

The range consists mostly of lightweight linen separates in black and white and caters from size 10-20. But size isn’t the point, says Kate, and she’s right. While so many labels focus on being plus-size, many fail to understand what women want is just great clothing, and if that fits and flatters and caters to a larger size, then great. Too many ‘plus-size’ labels I feel serve only to tent women in unflattering garb that perpetuates their insecurities and nurtures their desire to hide in clothes, as opposed to understanding every woman has a waist, every woman has shape and to hide it entirely is serving no good purpose at all.

I get quite passionate about this topic as, as a stylist, it’s close to my heart, but when I hear time and again the frustrations of women not being able to find anything over a size 16 with any kind of style, I feel frustrated and sad on their behalf.

It’s more expensive to produce in a larger range of sizes, sure, but the labels that do will surely see benefit in catering to a broader customer base, as Kate has found with Katie B.

“I started with a size range 12+, now it’s 10+, up to a size 20,” she Kate.

“Katie B is very emotive. I know what it was like when I couldn’t find anything to wear and that’s how it started.”

Deep collars are great for a large bust, while subtly tailored pieces like the popular tie-front shirt define a woman’s shape without clinging to the bits she’d rather hide. 

I tried the black linen coat dress (below) and loved it. The most expensive piece at $250 is an investment in timeless style that would see you through so many occasions. 

Screen Shot 2013-11-11 at 12.23.58 PM

“Girls say it makes them feel special, and that’s what I want. It’s all about feeling fab,” says Kate.