Brisbane-based company InkSpin has delivered a big result for Hyundai and QPAC’s partnership.
InkSpin has been responsible for the installation and commissioning of Queensland’s two largest and highest resolution LED digital screens on the river-facing façade of the QPAC Building.
“InkSpin is committed to making every space come to life,” said an InkSpin spokesperson, “so we’re delighted to have been chosen to install screens of this magnitude on one of Queensland’s most iconic buildings.”
The screens have been installed as part of QPAC’s principal partnership with Hyundai, which was announced in September.
The partnership is committed to developing cultural experiences that encourage community participation in the performing arts.
The two new large format digital screens have replaced the large vinyl banners that statically informed audiences of a small fraction of what’s happening at QPAC.
Hyundai has now handed over the keys to QPAC chief executive John Kotzas and switched on the first of the screens.
Mr Kotzas said the partnership with Hyundai provides QPAC with a greater capacity to grow and amplify performing arts experiences in Queensland.
“We say in the arts that it takes the collaboration of many to achieve something great, so we deliberately seek out meaningful partnerships that help expand our connection with community,” he said.
“Hyundai is about new thinking and new possibilities and the provision of technology, in this instance these amazing digital screens, will help us share more performing arts experiences with audiences and add to the vibrancy of Brisbane’s iconic cultural precinct.
“These screens will be vivid windows into the world of performing arts and invite people outside the building to engage and experience the wonder and excitement inside.”
Hyundai head of regional operations, Terry Mulcahy, said Hyundai is proud to support the development and sharing of performing arts in Queensland.
“’New Thinking, New Possibilities’ is not just Hyundai’s slogan — it forms the heart of what we stand for as a brand,” said Mr Mulcahy.
“Hyundai’s association with QPAC demonstrates our commitment to new thinking and new possibilities in a perfect way. We’re sure these magnificent new screens will help develop even greater interest in the performing arts, especially for young people, and we couldn’t be more proud of this partnership.”
The second digital screen will be switched on later this month.
For more information about how InkSpin can make every space come to life, visit inkspin.com.au or call (07) 3868 6222 for an obligation-free quote.