Village Roadshow is on the warpath, preparing to sue Australian pirates as the new copyright infringement code comes into effect next month.

If you’ve been pirating movies — particularly movies from the Village Roadshow back catalogue — it’s way past time to stop doing that.

From September 1, a new code of practice will be put into place to stop piracy once and for all.

When the code does come into effect, those identified as pirating could find their details being handed over to content owners like Village Roadshow, which means if you’re caught illegally downloading movies or TV shows you’re in strife.

In an interview on SBS’s The Feed, Village Roadshow’s Graham Burke says the company is prepared to sue people caught illegally downloading its film and television content.

“It’s wrong and yes we will sue people,” he confirmed.

Burke adds that the company isn’t worried about the public backlash when lawsuits start rolling out.

“Not if it’s seen in the context that is theft, and they have been doing the wrong thing, and they’ve sent appropriate notices and they’ve been dealt with accordingly,” he says.

“We’re certainly not going to be seeking out single pregnant mothers.”

But, with the extensive delays on overseas films and TV shows coming to Australia, will the strict new laws just egg downloader’s on more?

According to Burke, Korea’s Be a Good Downloader campaign, a campaign to stop piracy, showed impressive results in combating the issue. He believes the new copyright code will do the same here.

“If people are appealed to in the right way, they’ll act appropriately,” he says.

The copyright scheme also means companies can use Australia’s new site blocking law, which passed in June, to go after websites it considers to be facilitating piracy.

The law allows content owners to go to the Federal Court for an injunction that would require ISPs to block foreign sites identified as hosting pirated content.

At the moment, Village Roadshow claim to have their eye on a couple of well-known piracy sites to go after.

What do you think about this hardline stance? Will it discourage you from downloading?