Max Moola wants to remind everyone that Valentine’s Day is not cause for crisis.

Every year, alongside the photos of rose bouquets and gushing couples that fill social media on Valentine’s Day, there is also an unprecedented outpouring of grief and loneliness from the unattached.

This grumpy, woe-is-me attitude spoils the rest of the joyous declarations of devotion with its bitterness, and I’m over it. Valentine’s Day has even been co-opted by the (slightly tongue-in-cheek) Singles Awareness Day movement, now hosted on 15 February, which aims to draw attention to the plight of those flying solo. Singles Awareness Day? “SAD”? Really? Not only is it pathetic to undermine a cheesy, fun celebration of romance by mournfully appealing for attention on social media, but they’ve given themselves a pathetic acronym as well.

Straight from the website: “The awareness day was established by single people who were just sick of feeling left out on Valentine’s Day, and support of the day is growing every year.” Isn’t that wonderfully self-absorbed? Singles, do you really think anyone cares about your relationship status? Because I certainly don’t. If you don’t like feeling left out, maybe get in a relationship just before Valentine’s Day comes around; that way you’ll get to enjoy all the perks of the day, like the tang of disappointment when your significant other forgets about it completely and hastily buys a box of chocolates from the petrol station in a half-hearted declaration of adoration.

Of course, this also goes the other way; I’d prefer not to hear about anyone’s mushy dates or gifts in my Facebook feed, but tradition stands, so I will politely ignore the heartshaped-confetti and candlelit dinners. But I plead with those who are spouse-free to avoid adding to the banality of the day by steering clear of miserable, self-pitying status updates.

If you’re struggling with the concept of facing Valentine’s Day with no more than a mild disinterest, simply remember that being alone on 14 February is no different than being alone on any other day of the year. Wine also helps. There are better ways to combat the blues on Valentine’s Day. Feel the love. Think about those you cherish — family, friends, coworkers, anyone who makes your day a little brighter. Consider how you might show your appreciation for their presence in your life. Buy them flowers, or chocolates, or a voucher for a pampering session. Use the day to let them know how much you care; after all, what is Valentine’s Day but a celebration of love?

So as V-Day approaches I implore you not to send yourself roses to make co-workers jealous. Don’t binge on heart-shaped chocolates or rip petals off flowers. And for the love of Saint Valentine, please don’t flood Facebook with miserable, awkwardly-vague posts about your singledom.

In closing, I would like to say happy Valentine’s Day to the love of my life, my loyal companion and best friend, Maximus. I’ll be home soon for walkies.

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