Buy Locally Saturday is coming up. Here’s how you can stand behind our homegrown business community.
Locally owned businesses have been doing it tough this year, but there is a way you can help.
Queensland is a hub of locally produced produce and services, all of which will be highlighted in the upcoming Buy Locally Saturday, which will take place on Saturday 6 September as part of Small Business Week.
According to Nick Behrens from the Chamber of Commerce & Industry Queensland (CCIQ), Brisbane has a great network of locally owned business in place, but they have been struggling in an uncertain economy this past year.
“We have some great local business here,” Mr Behrens said. “We have a wonderful range of suppliers who offer the best in beef, seafood, fruit and vegetables. You will also find a wide range of locally owned services such as newsagents, florists and butchers.
“In saying that, though, it has been a challenging environment this past year and sales at many businesses have unfortunately been flat. It’s somewhat due to the uncertainty around the Federal Budget and many businesses have felt squeezed, but there are ways we can help.
“If every employed Queensland person spent an additional $10 a week at local businesses we would have an additional $23 million in our economy each week, an additional $1.2 billion each year and it would create an additional 20 thousand jobs.We don’t want to turn this into small business against big business, but if you bought a few of your groceries from locally owned businesses instead of Coles or Woolworths it would make a big difference.”
Here’s how you can get involved
Attract local customers by holding an event or offering discounts, prizes or special offers on the day
- Hold a sausage sizzle
- Promote a ‘buy one get one free’ offer
- Offer free entry into a raffle with every purchase (with an in-store voucher as the prize)
- Provide a lucky dip or in-store voucher with every purchase.
Spread the word
Social media is a cost-effective way to promote your involvement in Buy Locally Saturday and advertise incentives for members of your local community.
Use the hashtag #BuyLocallyQld on Facebook and Twitter messages to highlight that your business is participating in Buy Locally Saturday.
Don’t miss out on these Queensland Small Business Week events
Businesses can learn how to become one of the state’s small business tigers at an event at Room ThreeSixty, QUT Precinct, Gardens Point on Monday 1 September. Attendees will hear from a panel of experts, including Queensland University of Technology’s Professor Per Davidsson, about growing your business revenue. All business owners will also get an opportunity to spend time with mentors following the panel discussion.
bmag columnist and local business owner Emily Jade O’Keeffe will give her insights into establishing a small business as part of the panel discussion. This event is free to attend and can be live-streamed for free.
Queensland Premier Campbell Newman will officially launch 2014 Queensland Small Business Week at a business lunch at Ithaca Auditorium, City Hall on Tuesday 2 September. The keynote speaker will Professor Joshua Lerner, Jacob H. Schiff Professor of Investment Banking at Harvard Business School and head of the Entrepreneurial Management Unit. Tickets are $65pp.
Small Business Week will run from 1 September to 6 September.
Looking for a locally owned business in your area? Check out the Chamber of Commerce & Industry Queensland directory.