With the fashion store and high-tech iCafe already trading, 4evermen now welcomes tech savvy customers to its two-level dedicated Apple store on Ann Street.

Just in time for last minute Christmas shopping, the final component of Brisbane’s first 4evermen store – a fusion of men’s fashion, coffee and technology – will officially open this Sunday 22 December. 

The store is the latest retailer to open in the new $250m M&A development that’s bordered by McLachlan and Ann Streets in the Valley, and this last phase is a one-stop shop for all things Apple, including the top-selling iPad Air. The store even features an upstairs ‘lounge’ room with one-on-one support.

The store will be the third 4evermen in Australia and the first in Queensland.

Marco Revah first introduced the 4evermen concept to Melbournians in 2011. Bypassing Sydney, the Valley’s reputation for attracting the ‘in crowd’ was what drew Revah to open the new store in Brisbane.

“Our 4evermen concept is extraordinarily popular in Melbourne, where we have two stores, and I believe Brisbane’s young, urbane crowd will find our I.T., food and fashion offering equally as appealing,” he says. “There is no other outlet in Queensland where you can shop for the latest in mens’ fashion, catch up on the news over coffee or a snack on our complimentary iCafe iPads, and then shop for the latest Apple products.”

Boasting designer brands such as Denmark’s Lindbergh and Shine Denim, 4evermen also stocks its own fashion label and carries the latest accessories reflecting current trends from Europe.