Brisbane Lord Mayor Graham Quirk has unveiled a program of activities to ensure the people and businesses of Brisbane reap the benefits from the global spotlight of the 2014 G20 Leaders Summit.

Cr Quirk says the G20 summit is likely to pump more than $100 million into the local economy and he wants to ensure becomes a shining beacon of energy and excitement on the world map.

“Everyone in Brisbane should be proud to host such an event and by the time the G20 is over I want the world to know that Brisbane is a rising star in the Asia Pacific and a key economic development hub.

“This is a once-in-a-generation chance for Brisbane to step up and take its place among the emerging new world cities of the 21st century.

The G20 Brisbane Opportunities Program will include:

• An extension of the Choose Brisbane advertising program showcasing investment, convention and study opportunities in Brisbane through Asia and Europe.
• A global media program, in partnership with the federal and state governments, bringing international journalists to Brisbane.
• A ‘Brisbane Global Cafe’ that will bring together thought leaders from around the world in the areas of entrepreneurship and digital, life sciences, low emissions economies, food futures and tourism. The Brisbane Global Cafe will be a global virtual media centre from early in 2014 and provide the platform for a series of events and conferences in the months leading up to G20.
• A series of ‘wayfinding’ initiatives to help visitors easily find their way around the city.
• A training program – ‘Brisbane welcomes the world’ – to ensure our city’s service and transport industry staff and volunteers have the tools and information to make visitors feel welcome and informed.
• A competition to design the quintessential Brisbane – Australia’s New World City T-shirt and cap, launched earlier this month.

“This is a very small investment for a future tourism, investment, conventions and study return that will potentially run into the hundreds of millions.

“Special funding of $500,000 for this activity was announced in the 2013-14 Brisbane City Council budget and the program will also be integrated into existing council and Brisbane Marketing core activity,” he says.

Brisbane Marketing CEO John Aitken said he was delighted Brisbane Marketing would be the ‘go-to’ organisation for G20 leveraging activities.

“We encourage the people and businesses of Brisbane to help our city to take its rightful place on the world stage as a new world city and an important city in the Asia Pacific region,” he says.

Cr Quirk said the G20 would be the most important gathering of world leaders ever held in Australia with members representing around 85 per cent of global gross domestic profit, more than 75 percent of global trade and two-thirds of the world’s population.