Bonjour! Le Festival is back to take over South Bank’s Cultural Forecourt for another weekend of French frivolity.

Last year’s festival attracted more than 40,000 Francophiles to South Bank, and this year’s is set to be even bigger, with more than 70 exhibitors and 100 artists.

Le Festival director Betty Moinet says this year’s festival ambassador will be Parisian-based English comedian Paul Taylor.

“Paul Taylor has become a fixture in Paris’ comedy scene, with his own show on France’s Canal+ network called What The F**k France proving highly popular with French audiences,” Moinet says.

“The 2017 festival will include a massive opening night party with performances by live bands including Baby & Lulu as well as a band from New Caledonia.

“Our exciting program of French-influenced music and performances includes more than 100 local and international artists. From gypsy jazz to French can-can, there is something for everyone in Le Festival’s brand new entertainment line-up.”

Naturally, Le Festival will cater to French foodies.

“Another new addition to this year’s event is an exclusive wine and champagne bar in our popular Wine Pavilion, where festivalgoers can enjoy the finest wines and champagnes France has to offer,” Moinet says.

“Guests will be able to pair their wine with delicious French cheeses and will be spoilt for choice with the biggest cheese display in Le Festival’s history.

“We have also expanded our selection of French gastronomy, with this year’s offering including moules-frîtes, raclette, as well as a classic selection of delicious French pastries.”

Following Le Festival, Brisbane will host a weeklong celebration of all things French from Monday 10 July until Friday 14 July (Bastille Day).

La French Week will kick off with ambassador Paul Taylor’s comedy show, #FRANGLISH, at The Tivoli.

“Throughout the week, numerous exciting events will be held throughout Brisbane including photography exhibitions, a Toulouse Lautrec painting class with a live model, and cooking masterclasses,” Moinet says.

“We are thrilled to extend the festivities with La French Week and offer a huge range of new experiences to our visitors to engage with French culture.”

Le Festival will be held at South Bank’s Cultural Forecourt on Friday 7 July (5pm to 10pm), Saturday 8 July (9am to 11pm) and Sunday 9 July (9am to 6pm). For more info, visit lefestival.com.au.